Founded in 2023, Convert Culture helps organisations connect deeply with their audiences. We work with cultural brands, consumer businesses, and publishers, using innovative audience research to help them better understand and engage their communities. Our approach blends traditional audience research with cutting-edge social intelligence—analysing social media and online data—to uncover what drives your customers and where new opportunities lie.

Founder Caroline Butler, an award-winning marketer, has received global recognition for her work in social intelligence. In 2024, she became the first person from the publishing sector to be selected for the Social Intelligence Lab's Insider 50—a prestigious global list recognising pioneers in social intelligence—alongside leaders from brands like Ogilvy and Mattel.

At Convert Culture, we bridge the gap between data and creativity, empowering teams to create campaigns that resonate with their core audiences, identify growth opportunities, and align campaign creativity with audience values. Let us help your brand or campaign grow authentically and build lasting connections.